http://deehalloran.com Direct Response Marketing Professional Mon, 30 Aug 2010 20:03:48 +0000 http://backend.userland.com/rss092 en It certainly has been a while but things have been busy here at iCan and Interactive MD. We produced quite a few new commercials, some have started to air and some are "coming soon to a station near you". With the changes in healthcare reform, we are hoping we ... http://deehalloran.com/?p=24 One of the most common questions in a commercial – “Do you think this commercial is fixable?" In other words, the DRTV marketer has already tested his spot, and the Cost per lead or order that came back wasn't good. He wants to know what I think the problem is!! This ... http://deehalloran.com/?p=13 I’ve been asked all the time, “How is iCan Media different?” It’s called service and knowledge combined. I’ve seen campaigns fail only because the media was not done right. Media is a moving target; you need to watch it weekly, daily and hourly! That is how iCan makes a hit! ... http://deehalloran.com/?p=1