Dee Halloran

I’ve been asked all the time, “How is iCan Media different?” It’s called service and knowledge combined. I’ve seen campaigns fail only because the media was not done right. Media is a moving target; you need to watch it weekly, daily and hourly! That is how iCan makes a hit! We are constantly watching our media, what is going on in the world. If you miss airings, you need to be on top of it, get it reinstated – but where companies fail is they only do a “make good” so they get the airings, but they need to make sure it’s at the optimize time – for a great “Return on Investment”.

We watch everything! What show did we land in? What is going on with other news that may affect our campaign? What is the competition doing? All of this must be taken in to insure you have the best Direct Response Marketing campaign going!

Timing of a Direct Response campaign- that’s a key factor, would you air a “household improvement product” in the dead of winter? Some people do – I will always advise you WHEN to air in specific month for your campaign and WHY that month works for that product. Media is an art and a science combined, and I am pleased to say, at iCan, that is how we work.

Simply stated, we work for the campaign!

Advertising is a passion, one that drives me everyday. Why are we so lucky here at iCan Media? When you combine talent, passion and expertise to create the best media team possible, throw in only the best clients. You’ve got a hit! That’s iCan Media.

Posted in: Direct Response Marketing, General by admin / Tags: Advertising, Direct Response, DR, Marketing, Media, Television Marketing